
This weeks meeting was attended by 41 of our own members and 2 guest.
Neil Chisholm introduced the speaker, Dr Rob MacPherson, as a historian and academic currently a member of staff at the University of the Highlands and Islands.
The members were pleasantly surprised to hear that his post with UHI was Director of Golf Studies, and that his talk was to be about golf!
Dr MacPherson spoke of the impact that high visibility, high budget golf courses, such as the Trump venture at Balmedie, North of Aberdeen, was predicted to have on the 40 or so courses in the inner Moray Firth.
He explained that existing courses were struggling to stay in business. Increasing visitor green fees had resulted in no improvement in income; clubs were suffering declining membership, and waiting lists had reduced.
He appreciated that whilst new courses were attractive because of their novelty value, visitors tended to use them only once. Some 25% of US visitors liked to play an old course which had some history. ‘Bunker’ magazine wrote that the Highlands had no less than 6 ‘hidden gems’ of golf courses, and we needed to exploit that.
The challenge for existing golf courses from developments like that of Trump’s was to improve their marketing, and sell themselves so as to ensure that they obtained a share of the £12.5 million spent by golfing visitors annually – split 5/1 between golf and the local economy.
Next weeks meeting (28/11) would be a regular meeting.

